Antecedents of Customer Loyalty in Private Commercial Banks of Bangladesh
Authors: Md Zohurul Anis¹*, Ahasanul Haque², Nur Fariza Binti Mustofa³ Received: 05 April 2024 / Accepted: 29 April 2024 / Published online: 30 June 2024 Abstract Bangladesh’s economy being a small one is home to a huge number of private commercial banks offering homogenous products giving rise to fierce competition within the industry. Gaining substantial […]
Marketing Signals Influencing Consumer Trust in OnlinePurchase Context : An Empirical Paper
Authors: Nur Farihah Bt. Isamudin1 , Amirah Bt. Ahmad Suki2* Received: 02 April 2024 / Accepted: 22 April 2024 / Published online: 30 June 2024 Abstract Consumer trust is crucial in online purchase decisions, particularly for luxury goods as it involves few risks such as authenticity status, information asymmetry and the nature of online shopping […]
Entrepreneurial Mindset in Post Era of Covid-19
Authors: Dr. A. K. M. Ahasanul Haque Received: 02 May 2024 / Accepted: 05 May 2024 / Published online: 30 June 2024 Abstract A mindset of entrepreneurship is essential for both social and economic progress. Recently, very few scholars have concentrated on developing a strong entrepreneurial attitude. This short essay highlights the need to comprehend the […]