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Journal

Crucial Factor Affecting Generation Y’s commitment to the Malaysian IT sector: A Cross-Sectional Study

Authors: Sultan Rehman Sherief

Received: 18 December 2022 / Accepted: 10 January 2023 / Published online: 30 April 2023

Abstract

Today, a company’s success or failure is determined more by its employees than by any other factor, including natural resources, technology, or economies of scale, all of which can be replicated with relative ease. Generation Y employees are sometimes referred to as the “next generation of workers,” yet contrary to popular belief, several sources claim that this group is less devoted to remaining with a single employer than its predecessors. The increasing incidence of staff turnover has become an urgent problem. The purpose of this research is to determine what factors influence Gen Y workers in Malaysia’s IT sector to remain loyal to their employers over time. Organizational justice, managerial support, job satisfaction, and work-life balance were the independent variables examined, and their effects on the dependent variable, job satisfaction, were calculated (organizational commitment). It was easy to choose a sample of 195 responders from among the IT professionals who work for Selangor-based businesses. Having a positive influence on organizational commitment were factors including distributive and procedural justice, job satisfaction, and work-life balance. Understanding the causes of employees’ dedication to the company is essential. Organizations may benefit greatly from the study’s findings by tailoring their strategy, pay plans, management styles, and human resource procedures to the preferences of Generation Y workers, who are more likely to be committed to their employers as a result. The results, taken as a whole, show that the factors of organizational justice, managerial support, job happiness, and work-life balance are significantly influential in shaping the organizational commitment of Generation Y workers in the IT sector of Malaysia.

Keywords: Generation Y, Justice, Work-life balance, Organizational Commitment, IT industry, Job Satisfaction,
Malaysia

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Journal

The Effect of Price Fairness on Negative Consumption Emotion of Airline Passengers

Authors: Anhar Abdulmalek Omar Mosleh

Received: 26 November 2022 / Accepted: 16 December 2022 / Published online: 30 April 2023

Abstract

Pricing remains a crucial phenomenon for companies operating in a competitive environment. When it comes to selecting a service, price often tends to be a significant consideration for most customers. The aim of this study is to examine the relationship between price fairness and negative consumption emotion of passengers towards airline services. The respondents of this study are passengers who have travelled within one year from /to or within Malaysia using full-service airlines or low-cost carriers. The data was collected using online survey. Data analysis was done using SPSS and PLS-SEM software where 197 responses were suitable for analysis. The findings show that price fairness has negative relationship with negative consumption emotion. This indicates that price fairness plays an important role in reducing negative emotion of the passengers regardless of the situation. The findings of this study can assist airline managers towards understanding the negative impact of negative emotions, and thus provide managers with insights on balancing between fair price and good service.

Keywords: Airlines, Passengers, Price Fairness, Negative Consumption Emotion