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Journal

Impact of Strategic Locations on Customer Dynamics in Business Outlets: A Case by Observation Method

Authors: Md. Zohurul Anis, Ahasanul Haque, Nur Fariza Binti Mustofa, Md. Faisal-E-Alam

02 May 2021 / Accepted: 30 May 2021 / Published online: 30 June 2021

Abstract

This paper investigated the impact of strategic location, a retailer’s most expensive and long-term marketing mix choice, on customer dynamics. The researchers used two aspects of retail location to estimate consumer spending at a multinational café franchisee in the metropolitan area of Malaysian capital. A qualitative observation method has been applied to collect the data and analyzed it systematically. Several factors including proximity to customers, i.e. trip times, and closeness to other shops, i.e. agglomeration are measured. Both are key indicators of customer spending and, as a result, revenue for the business. Furthermore, across retail forms, location effects are diverse and frequently asymmetric. Rush hour times to a retailer’s general outlet have a significantly larger effect on customer dynamics than they do on other outlets, according to the findings. Retailers are increasingly focusing on providing a better consumer experience. However, there has been a scarcity of comparable academic study on the subject. The researchers addressed particular factors in this study, emphasizing those that need further investigation.

Keywords: Strategic location, Multinational franchisee, Retail shops, Customer dynamics, Malaysia

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Journal

The Resilience of Foreign Remittances in the Time of Pandemic: Bangladesh Perspective

Authors: Mohammad Moshiur Rahman, Ahasanul Haque, Fatin Husna Suib

Received: 15 April 2021 / Accepted: 30 May 2021 / Published online: 30 June 2021

Abstract

Foreign remittances have contributed significantly to Bangladesh’s overall economic development through the years. More than half a million Bangladeshi citizens work abroad, which lessens the country’s labour market burden. As a result, Bangladesh deemed a big beneficiary of remittances, earning USD 21.8 billion in 2020. It is inseparably linked to economic matters and influenced Bangladesh’s economic strengths. However, it endured appallingly during the recent worldwide COVID-19 outbreak and has already seen remittance inflows fall. This article examines the effects of foreign remittances on the COVID-19 issue and the link between remittances and the general stability of Bangladesh’s economy. Also, suggested some possible courses of action to face these challenges in an effective way. The recommendations derived from this study findings will aid to increase the valuable remittances and overall welfare for the society.

Keywords: Foreign Remittance, Pandemic Time, Bangladesh

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Journal

Sustainable Green Customers’ Engagement through Social Media for Business Development

Authors: G. M. Sadman Tanvir, Mohammed Aktaruzzaman

Received: 14 April 2021 / Accepted: 28 May 2021 / Published online: 30 June 2021

Abstract

In line with the Sustainable Development Goals given by United Nations, many countries are now working to integrate environmental consideration into the business decision-making process to amplify economic growth along with sustainable environmental protection. Hence, organizations have begun to adopt an environmental-friendly business process. However, it can be safe to state that any sustainable success of these ‘greening’ activities could be impossible without engaging and involving customers in the business process. Many companies started this strategy through different media, including social media. But, Sustainable Green Customer Engagement through social media is still an elusive term for the industry. There are questions around what would work for Sustainable Green Customer Engagement that requires scholarly effort. Hence, the primary aim of this study was to provide an in-depth understanding of this fundamental issue and then propose an appropriate implication of SGCE. There is a significant gap in the literature of SGCE, especially in the social media platform. The thematic analysis from this study will assist researchers in understanding the managing process of SGCE towards further development. Moreover, the implication from this study can help the organizations and policymakers to strategize enhancing greening initiatives, which eventually will improve environmental awareness and social wellbeing.

Keywords: Sustainable Development, Customers’ Engagement, Green Initiatives, Social Media

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Journal

Contribution of Green Productivity to the Success of Business Performance: A Literature Review

Authors: R. A. S. A. Perera, T. S. M. Amarasena

Received: 12 April 2021 / Accepted: 25 May 2021 / Published online: 30 June 2021

Abstract

Green Productivity is integrated for enhancing the profitability of the organization by improving productivity and environmental performance for overall socio-economic development. It considered the win-win situation of uplifting the quality of life in the form of generating profits to the business and considering the less impact to the environment from the business processes which leads to the greener business practices. The objective of this research paper is to review the existing literature about the practical application of the GP to identify the business areas which are influenced by the GP methodology. This is Qualitative research in nature. Nineteen existing research papers from reputed Journals are considered for the study. The content analysis method is used to analyze the research papers. The analysis results highlighted that GP methodology could be applied to any organization regardless of nature and size, and it will generate a significant contribution to the overall profitability of the organization by creating a competitive advantage in the market. GP will contribute to the organizations in two areas, (1) Productivity through reducing manufacturing cost, cycle time, risk, waste and increasing competitive advantages through social productivity, labour, and capital productivity of the business, (2) The environment in the form of reducing waste with many environmental concepts such as 3R, 5R Concepts and releasing less carbon emission to the environment. It is clear that this GP Methodology practice will enhance the development of socioeconomic and sustainability, which uplifts the living standard of all living beings in the natural environment.

Keywords: Green Productivity, Sustainability, Business Performance

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Journal

Unity in Malaysia through Religion and Culture

Authors: Zainatul Shuhaida Abdull Rahman

Received: 5 June 2021 / Accepted: 15 June 2021 / Published online: 30 June 2021

Abstract

Malaysia is band together not just by culture, patriotism, and government efforts but also by a shared understanding of many faiths. But, the future seems to be unsafe due to economic, social and environmental vulnearability in recent times. To overcome this situation, we must proclaim our duty to one another, to the larger community of life, and future generations, mainly via the practice of our faith. Racial solidarity should be fostered via culture and religion. Unity through understanding diverse religions and cultural practices can be fortified via education such as vision school concept, teacher’s role at the school and the education system.

Keywords: Faith, Unity, Religion, Culture, Malaysia