Open Access

Tag: 2021 Issue 1

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Determinants of Customer Loyalty for Roadside Restaurants in Malaysia: A Structural Equation Modeling Approach

Authors: Md. Abdullah Al Masud, Ahasanul Haque, SMH Kabir, Cansu Tor-Kadioglu
Received: 15 January 2021 / Accepted: 28 February 2021 / Published online: 21 March 2021

Abstract

Customer loyalty has become a fundamental and crucial focus for any business in the retail food industry. Therefore, every organization concentrating on gaining customer loyalty to extend profits and maintain sustainability within the business arena. This study aims to identify the determinants and their effects on customer loyalty for roadside restaurants in Malaysia. Survey data has been administered using a convenience sample of 248 customers from roadside restaurants located at metropolitan area of Kuala Lumpur and Selangor states in Malaysia. SPSS and AMOS statistical packages were used to validate and test the hypotheses. The study found that customer loyalty is mostly related to the environment of the restaurant and quality of food towards roadside restaurant businesses. Moreover, customer satisfaction fully mediates the relationship between the determinants and customer loyalty. This study contributes to stream an enhanced understanding of the problems and benefits for the roadside restaurant owners to formulate good marketing practices and better customer relationship strategies. Future study can be directed by using other independent variables with a more comprehensive solution.
Keywords: Customer Loyalty, Customer Satisfaction, Roadside Restaurants, Malaysia
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The Role of Prophetic Medicines in the Treatment of COVID-19

Authors: SMH Kabir, AAhad M. Osman-Gani
Received: 11 January 2021 / Accepted: 28 February 2021 / Published online: 21 March 2021

Abstract

Health safety is now a global concern. With the continuous growth of global pandemic in recent times caused by COVID-19 infectious disease, numerous remedies developed which were mostly supportive rather than curative. The objective of this study was to scrutinize reported literature on the inspiration of medical treatment based on Prophetic medicines in the fight against COVID-19. The inception of treatment guidelines using Prophetic medicines is the ideal combination of a specific arrangement of connections between science and Islam. A review of the literature has been conducted across online databases available by Medline, PubMed, Google Scholar, Science Direct, Directory of Open Access Journals (DOAJ) and Cross Reference, while searched to recognize articles associated with Prophetic medicines related to the treatment of COVID-19. Qualified studies addressed the treatment guidelines using Nigella Sativa, Anthemis Hyalina and Natural Honey were accounted. The findings revealed useful information that can be valuable to researchers working on the treatment of corona virus. Alternatively, this paper is one of the few systematic reviews on the treatment guidelines based on prophetic medicines in the fight against COVID-19.
Keywords: Prophetic Medicine, Nigella Sativa, Anthemis Hyaline, Natural Honey, COVID-19
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Negative Interest Rate Policy of Banks in Japan: A Review

Authors: Mst. Khairunnassa, Zainatul Shuhaida Abd Rahman, Mohammed Aktaruzzaman
Received: 5 January 2021 / Accepted: 28 February 2021 / Published online: 21 March 2021

Abstract

The negative interest rate policy (NIRP) that lowered the long-term rate below zero might have impacted positively in Asian economies like Japan. The main objective of this study was to anticipate the effects of NIRP in the Japanese economy where exponential growth is missing for the last few decades. This paper review literatures on the state of NIRP in Japanese banks that lost their profit margins in domestic markets but discovered a new prospect to generate profit after the NIRP was introduced in January 2016. Online libraries and Google scholar electronic databases were researched using free-text words and NIRP subject headings relevant to the topic. Most studies identified were exploratory and of varying methodological design. The inclusion studies found that the strategic decision of the central bank in Japan resulted in bank-explicit variables like capitalization; subsidizing structure; plan of action; financing cost presentation; and focused conditions seem to lessen banks’ eagerness to loan in a negative loan fee setting. These challenges need to be addressed in a manner that will help realize Japan’s economic potential. This study will help to instill interest among policymakers to think of financial disputes to effortlessly contribute towards the development of the country.
Keywords: Negative Interest Rate, Monetary Policy, Bank of Japan, Japanese Economy
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Students’ Learning Need and Perceived Value in Selection of Educational Institutions Mediated by Satisfaction from Edu-Tourism Context in Malaysia

Authors: Mohammad Moshiur Rahman, Ahasanul Haque, Fatin Husna Suib, SMH Kabir
Received: 8 January 2021 / Accepted: 28 February 2021 / Published online: 21 March 2021

Abstract

Edu-tourism and education encompass globalization involving the same history over the years. It has been identified that Malaysia has become a prominent destination among international students for affordable living cost and quality education. The purpose of this study was to investigate the potential of Edu-tourism sector in Malaysia and students’ perception towards the selection of a destination for education which fundamentally changes tourism dynamics and faces the challenges of redressing Edu- tourism. In this research, data were collected through survey questionnaires from a total number of 228 students which were undergraduate and postgraduate students. However, this primary study was directed to realize the factors which create an impact on students to select International Islamic University Malaysia as their foreign learning institute. Data were analyzed based on factor analysis and to test the suggested research hypotheses, structural equation modelling using AMOS was applied. It has been found that satisfaction mediates the relationship between students’ learning need and perceived value towards the selection of educational institute. Meanwhile, it ascertains guidelines for potential research on international educational tourism which will influence students’ perception towards Edu- tourism and promote a general process of combination through comprehensive learning into touristic way.
Keywords: Learning Need, Perceived Value, Satisfaction, Edu-tourism, Malaysia
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Attitude of Physicians and Patients towards Pharmaceutical Promotion in Healthcare: A Qualitative Study from Ethical Context

Authors: SMH Kabir , Suharni Maulan , Noor Hazilah Abd Manaf , Zaireena Wan Nasir 

Received: 5 January 2021 / Accepted: 28 February 2021 / Published online: 21 March 2021

Abstract

Pharmaceutical marketers generally target physicians as their customers and patients as their consumers. Pharmaceutical promotion influence physicians significantly to prescribe branded medicines within limited norms. Patients are also influenced by pharmaceutical promotional activities within regulatory bindings. The purpose of this study was to determine the attitude of physicians and patients towards pharmaceutical promotion from an ethical context. The study was carried out by qualitative content analysis. Face to face interview method was applied to collect data from six physicians and six patients in the metropolitan area of Malaysia using the judgmental sampling technique. The interviews data were transcribed and analyzed systematically using Nvivo software. The findings revealed that Physicians have a positive attitude towards pharmaceutical promotion as it fulfils their need and professional knowledge. Alternatively, patients have positive as well as negative attitude and mindset towards pharmaceutical promotion. This study will help medical regulatory policymakers to better understand physicians’ ethical dilemma with pharmaceutical marketers and patients’ perception of aggressive promotional tools. It will also help the policymakers to govern further proceedings by increasing ethical practices for better healthcare.
Keywords: Physicians, Patients, Attitude, Pharmaceutical Promotion, Ethics
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International Journal of Innovative Research and Publications.

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