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Antecedents of Customer Loyalty in Private Commercial Banks of Bangladesh

Authors: Md Zohurul Anis¹*, Ahasanul Haque², Nur Fariza Binti Mustofa³

Received: 05 April 2024 / Accepted: 29 April 2024 / Published online: 30 June 2024

Abstract

Bangladesh’s economy being a small one is home to a huge number of private commercial banks offering homogenous products giving rise to fierce competition within the industry. Gaining substantial customer loyalty can help bank companies survive the competition in the industry. This study tried to review the impact of service quality and perceived value as the antecedents of customer loyalty for private commercial banking customers in Bangladesh. The study reveals that service quality and perceived value positively influence customer loyalty and that the positive impacts are significant as found in prior studies. Additionally, this study suggested that private commercial banks in Bangladesh ought to continually gratify customers by ensuring the quality of service and enhancing perceived value, thereby gaining customer loyalty. As the implication, this study highlighted to the scholars and professionals in the banking industry may resort to the findings of the study for having a better understanding of how the different relevant factors give rise to customer satisfaction, which in turn creates customer loyalty, and how they influence each other as well. The outcomes of the study will assist the practitioners in which innovative and distinctive marketing strategies are to be devised to enhance customer loyalty.

Keywords: Antecedents, Customer Loyalty, Private Commercial Banks, Bangladesh

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Marketing Signals Influencing Consumer Trust in OnlinePurchase Context : An Empirical Paper

Authors: Nur Farihah Bt. Isamudin1 , Amirah Bt. Ahmad Suki2*

Received: 02 April 2024 / Accepted: 22 April 2024 / Published online: 30 June 2024

Abstract

Consumer trust is crucial in online purchase decisions, particularly for luxury goods as it involves few risks such as authenticity status, information asymmetry and the nature of online shopping which is absence of feel and touch. Based on signaling theory, this study aims to analyze four factors known as marketing signals which are brand reputation, online reviews, money-back guarantee and site aesthetics on consumer trust in the context of online purchase of personal luxury goods. Using SPSS and AMOS, this study analyzed 214 data collected from consumers in Malaysia who intend to purchase or has experience purchasing personal luxury goods online through either one of various online platforms such as official brand website, third-party platforms and social media commerce. The results from the analysis showed that brand reputation and online reviews positively and significantly influence consumer trust. However, money-back guarantee and site aesthetics were found to have non-significant influence on consumer trust. Luxury marketers must ensure to build strong brand reputation in order to gain consumer trust to purchase online. In addition, luxury marketers can also consider incorporating online reviews in their own unique way to enhance consumer trust while maintaining the luxury identity online.
Keywords: Luxury goods, Online Purchase, Signaling Theory, Consumer Trust, Malaysia
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Entrepreneurial Mindset in Post Era of Covid-19

Authors: Dr. A. K. M. Ahasanul Haque

Received: 02 May 2024 / Accepted: 05 May 2024 / Published online: 30 June 2024

Abstract

A mindset of entrepreneurship is essential for both social and economic progress. Recently, very few scholars have concentrated on developing a strong entrepreneurial attitude. This short essay highlights the need to comprehend the thinking of businesses in post era of Covid-19 global health crisis. 

 

A variety of contexts lend itself to the use of an entrepreneurial mindset, including employment development, academic success, and non-profit and social endeavors (Canziani and Welsh, 2021). It involves more than just starting a company. It is the ability to spot opportunities for problem-solving without requiring the creation of novel technology, specialized training, or wide access to venture capital (Fernandez, 2021). This mindset starts and drives such behaviour when a person links his or her interests and abilities with the main goal of improving oneself or their immediate surroundings. 

 

Consumer demands have changed significantly since the Covid-19 period, which has forced many firms to reinvent themselves and develop new frameworks for risk and crisis management. More than ever, businesses need hypothesis-driven business models (Gasparin et al., 2020). These models ought to be mostly based on intuition, disruption, and insight, and they should cycle through trial and error until the requirements are met. Organizations must be able to identify long-term goals and make the appropriate decisions since doing so will not be feasible. 

 

Since it will be extremely impossible to foresee needs in this environment, leaders must manage the Coronavirus (Covid-19) as a whole event to address evolving medical, financial, economic, supply chain, and psychological ramifications in order to succeed in a lengthy remote context. Organizations need to take into account various business and operating models, including risk and crisis management frameworks, to remain adaptable in a highly unpredictable environment. By taking steps to develop an entrepreneurial mindset, International Journal of Innovative Research and Publications

 

marketers may, if needed, tap into a talent pool of creativity, ingenuity, imagination, innovation, and problem-solving skills. Innovation needs to be encouraged if plans that have already been put into action are to be modified quickly. It is advisable to develop future scenarios in several iterations, continuously modifying the model to account for shifting underlying assumptions.

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Social, political and economic influence on women leadership in the 21st century

Authors: A. K. M. Ahasanul Haque

Received: 01 August 2023 / Accepted: 05 September 2023 / Published online: 15 October 2023

Abstract

Due to restrictions on women’s behavior and gender disparities in opportunities, much of women’s potential remains untapped in the world. In today’s ever challenging competition, the social community need to increase capability of women to take leadership in realizing their rights and determining their life outcomes among various options, so that they can lead a better life with dignity under any circumstances. The aim of this study was to determine social, political and economic influences on women leadership in today’s world. A content analysis of comprehensive in-depth interviews has taken place to understand the research phenomena. Malaysia has been chosen as the study setup where the proportion of women is almost half of the total population. Data has been analyzed using Nvivo computer programs. The result shows distinctive themes grouped under each measured variables. Social, political and economic influences shaping women leadership with many unseen obstacles at first hand, but later synchronized under study objectives. This research will endeavor not only for empowering of those that are more vulnerable in conflicts or natural disasters such as women, but also to increase awareness about gender equality among men in general and decision makers in local communities as well as among influential people (administrators, educators, politicians and religious leaders) through scientific recommendations on advocacy and training, and accelerate the transformation of social structure.
Keywords: Social, Political, Economic, Influences, Women Leadership, Malaysia
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Effects of training on Libyan bank employees’ performance mediated by job satisfaction and motivation

Authors: Hasan Milad Almabrouk Altajouri, Asniza Yusuf

Received: 01 September 2023 / Accepted: 20 September 2023 / Published online: 13 October 2023

Abstract

The main objective of this research was to investigate the effects of training on employees’ job perfor- mance mediated by their organizational commitment in Libyan banks. A quantitative research design has been adopted to conduct this study by investigating 426 valid responses collected from face to face questionnaire survey. The respondents were selected from 45 branches of banks located in Tripoli of Libya using simple random sampling method. IBM SPSS (version 25) and SmartPLS (version 4) sta- tistical programs have been used to analyze the data and validate the proposed hypotheses. This study finds that training has a positive and significant effect on employees’ organizational commitment, whereas it has no effect on employees’ job performance. Furthermore, employees’ organizational com- mitment has a full mediation effect between training and employees’ job performance. The outcome from this research has contributed to new practical insights. The study concludes that Libyan banks that are seeking to enhance their employees’ performance through training practices should integrate to eval- uate their job performance and specifically focus on their organizational commitment attributes.
Keywords: Training, Job Performance, Job Satisfaction, Motivation,, Libyan Banks
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The effects of positive electronic word-of-mouth on purchase intention of Malaysian consumers

Authors: Abdullah Al Masud , Ahasanul Haque
Received: 15 July 2023 / Accepted: 01 August 2023 / Published online: 13 October 2023

Abstract

The main objective of this research is to investigate the effects of positive electronic word-of-mouth towards online purchase intention of customers in Malaysia. The aggressive promotional activities in social media platforms by the product marketers put the customers in a dilemma while purchasing prod- ucts online. A quantitative research design has been adopted to conduct this study by investigating 428 valid responses collected from survey. The respondents were selected conveniently from Malaysia who visit online shopping platforms like Lazada, Shopee, Amazon and 11 Street. IBM SPSS (version 25) and SmartPLS (version 4) statistical programs have been used to analyse the data and validate the pro- posed hypotheses. This study finds that electronic word-of-mouth is a significant predictor for custom- ers’ online purchase intension. The outcome from this research has contributed to new practical insights. The study concludes that online product marketers need to strategies their promotions by enabling fa- vourable electronic word-of-mouth from contented customers via social media channels and dedicated customer review sections through their platforms.
Keywords: Positive electronic word-of-mouth, Online platforms, Purchase intention, Customers, Malaysia
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Sustainable food security in modern framework for optimal nutritional well-being of Malaysians

Authors: Ahasanul Haque, Muhammad Tahir Jan, Mohammad Moshiur Rahman
Received: 25 July 2023 / Accepted: 07 August 2023 / Published online: 13 October 2023

Abstract

Food security is Malaysia’s second Sustainable Development Goal (SDG), which ensures access to nutritious food available for everyone in the country. In 2006, the Ministry of Health (MOH) launched NPANM II, the National Plan of Action for Nutrition of Malaysia, to handle food and nutrition issues. National surveys revealed that most Malaysians still cannot completely comprehend and implement the Food Pyramid into practice. The Ministry intends to continue the programme through NPANM III to advance the population’s health and strengthen food and nutrition security. Therefore, this empirical study aims to develop inclusive, sustainable food security in a modern framework to identify possible reasons affecting nutritional well-being. In the data collection phase, a questionnaire survey is admin- istered among 318 respondents from five states, i.e. Selangor, Pinang, Johor, Kuantan, and Melaka. The data collection process was taken over three months, from January to March 2023, and it ensured the rectification of missing data. The results derived from the study would provide valuable insights to the policymakers towards identifying the most influential factors toward ensuring food security for enhanc- ing the quality of health and well-being of the Malaysian population and have significant implications for achieving the objectives set under the NPANM III, 2016-2025.
Keywords: Sustainable Development Goal, Sustainable Food, NPANM III, Nutritional Well-Being
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Effects of training on Libyan bank employees’ performance mediated by organizational commitment

Authors: Hasan Milad Almabrouk Altajouri1* , Asniza Yusuf

Received: 04 September 2023 / Accepted: 21 September 2023 / Published online: 13 October 2023

Abstract

The main objective of this research was to investigate the effects of training on employees’ job perfor- mance mediated by their organizational commitment in Libyan banks. A quantitative research design has been adopted to conduct this study by investigating 427 valid responses collected from face to face questionnaire survey. The respondents were selected from 45 branches of banks located in Tripoli of Libya using simple random sampling method. IBM SPSS (version 25) and SmartPLS (version 4) sta- tistical programs have been used to analyse the data and validate the proposed hypotheses. This study finds that training has a positive and significant effect on employees’ organizational commitment, whereas it has no effect on employees’ job performance. Furthermore, employees’ organizational com- mitment has a full mediation effect between training and employees’ job performance. The outcome from this research has contributed to new practical insights. The study concludes that Libyan banks that are seeking to enhance their employees’ performance through training practices should integrate to eval- uate their job performance and specifically focus on their organizational commitment attributes.
Keywords: Training, Job Performance, Organizational Commitment, Libyan Banks
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Crucial Factor Affecting Generation Y’s commitment to the Malaysian IT sector: A Cross-Sectional Study

Authors: Sultan Rehman Sherief

Received: 18 December 2022 / Accepted: 10 January 2023 / Published online: 30 April 2023

Abstract

Today, a company’s success or failure is determined more by its employees than by any other factor, including natural resources, technology, or economies of scale, all of which can be replicated with relative ease. Generation Y employees are sometimes referred to as the “next generation of workers,” yet contrary to popular belief, several sources claim that this group is less devoted to remaining with a single employer than its predecessors. The increasing incidence of staff turnover has become an urgent problem. The purpose of this research is to determine what factors influence Gen Y workers in Malaysia’s IT sector to remain loyal to their employers over time. Organizational justice, managerial support, job satisfaction, and work-life balance were the independent variables examined, and their effects on the dependent variable, job satisfaction, were calculated (organizational commitment). It was easy to choose a sample of 195 responders from among the IT professionals who work for Selangor-based businesses. Having a positive influence on organizational commitment were factors including distributive and procedural justice, job satisfaction, and work-life balance. Understanding the causes of employees’ dedication to the company is essential. Organizations may benefit greatly from the study’s findings by tailoring their strategy, pay plans, management styles, and human resource procedures to the preferences of Generation Y workers, who are more likely to be committed to their employers as a result. The results, taken as a whole, show that the factors of organizational justice, managerial support, job happiness, and work-life balance are significantly influential in shaping the organizational commitment of Generation Y workers in the IT sector of Malaysia.

Keywords: Generation Y, Justice, Work-life balance, Organizational Commitment, IT industry, Job Satisfaction,
Malaysia

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The Effect of Price Fairness on Negative Consumption Emotion of Airline Passengers

Authors: Anhar Abdulmalek Omar Mosleh

Received: 26 November 2022 / Accepted: 16 December 2022 / Published online: 30 April 2023

Abstract

Pricing remains a crucial phenomenon for companies operating in a competitive environment. When it comes to selecting a service, price often tends to be a significant consideration for most customers. The aim of this study is to examine the relationship between price fairness and negative consumption emotion of passengers towards airline services. The respondents of this study are passengers who have travelled within one year from /to or within Malaysia using full-service airlines or low-cost carriers. The data was collected using online survey. Data analysis was done using SPSS and PLS-SEM software where 197 responses were suitable for analysis. The findings show that price fairness has negative relationship with negative consumption emotion. This indicates that price fairness plays an important role in reducing negative emotion of the passengers regardless of the situation. The findings of this study can assist airline managers towards understanding the negative impact of negative emotions, and thus provide managers with insights on balancing between fair price and good service.

Keywords: Airlines, Passengers, Price Fairness, Negative Consumption Emotion

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International Journal of Innovative Research and Publications.

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